List building is one of the oldest and most tested marketing methods online. It’s also one of the most misunderstood, as many marketers have hijacked the term to mean any form of online marketing. It’s not.
There are several ways to get traffic onto your lists. Many people use social media sites like Facebook, Twitter, Pinterest, and LinkedIn to invite their friends and followers to join their lists. Another way to get new people to join your list is to offer valuable content. You may want to give away a free report, eBook, or audio program in exchange for people joining your list.
The problem with all of these approaches is the limited return on investment. You can spend hours writing articles, posting on social media, etc., but your return on investment could be meager. With list traffic, you will see a return on investment within hours. With list traffic, you will be able to send subscribers to your website by sending them to a page that you want to promote.
List building and list traffic are two different things. List-building is the process of creating a targeted email list of people who are interested in your topic. This is usually done through a lead magnet or opt-in offer, which is usually in exchange for something of value like an ebook, video training program, or some other resource. List traffic is the act of driving traffic from your list to your offers.
Search Engine Optimization (SEO) is a marketing strategy you use to improve a website’s search engine rankings. SEO is a marketing strategy to help improve a website’s search engine ranking in organic search results. The goal of SEO is to drive traffic to a website from free search engines.
Building backlinks to a website can help with its overall search engine ranking. The idea is to provide users with something that they find valuable thus giving the website a reason to link back. The idea behind SEO is an article that is so good that people want to link to it and share it with other people. This can help provide the website in question with a large number of backlinks thus increasing traffic.
1. use keywords that users are searching for
2. use the www and non-www versions of your website
3. use HTTPS everywhere
4. use structured data markup
5. use canonical tags
6. use visitor tracking
7. track conversions
8. use web analytics
9. display social proof
10. display trust seals
11. create a page that tells visitors why they should trust your website
12. answer common questions about your website
In conclusion, it’s a challenge to rank organically in search engines, but it can be done. The key is to have a keyword list that includes long-tail keywords and work them into your site’s content. Also, consider investing in paid search ads from platforms like Google AdWords and Bing Ads.